We Owe it to the Lionesses to Invest in Women’s Football and Realise its Potential | Kelly Simmons
The vibrant and diverse fanbase of women’s football presents a golden opportunity for growth, yet many clubs are barely tapping into this potential. The Lionesses have set a new benchmark as the most successful England football team in history, clinching consecutive European Championships and becoming the first senior England team to secure a major tournament victory on foreign soil. This remarkable feat will echo throughout the women’s game for years to come.
Sarina Wiegman, the head coach, is nothing short of exceptional. While the term “world class” is often thrown around, it truly applies here. Her record of reaching five major finals consecutively, including a European Championship win and a World Cup final with the Netherlands before taking the helm in England, is a testament to her unparalleled skill. Kay Cossington, the former Football Association technical director, made a brilliant decision in selecting Wiegman, recognizing her ability to foster a strong team culture alongside her tactical brilliance.
The Lionesses’ success is not just a triumph on the field but a call to action for clubs and stakeholders to invest in the women’s game. The potential is immense, with a fanbase that is young, enthusiastic, and diverse. Yet, many clubs are only scratching the surface, missing out on the opportunity to engage with this passionate audience.
The achievements of the Lionesses should serve as a catalyst for change. It’s time for clubs to step up and invest in women’s football, not just for the sake of the game but to realize the untapped potential that lies within. The future of women’s football is bright, and with the right investment and support, it can reach new heights.
In conclusion, the Lionesses have shown what is possible with dedication, talent, and the right leadership. Now, it’s up to the clubs and stakeholders to follow their lead and invest in the future of women’s football. The opportunity is there, and it’s time to seize it.