‘They have 24 months to milk the hell out of it’: will Son signing open up Asia for MLS?
Son Heung-min, the South Korean sensation, is adored across Asia, presenting MLS with a golden opportunity to boost its visibility.
For years, South Korean baseball enthusiasts have been aligning their weekends with MLB games. Now, it seems their soccer counterparts might soon be doing the same with MLS fixtures.
Son Heung-min has embarked on a two-year journey with Los Angeles FC. This move follows his significant role in elevating Tottenham Hotspur’s status in South Korea, where the club enjoys a massive following, even if the 13 million fan count might be a tad inflated. The real question now is how Son will perform in Los Angeles and how the club will capitalize on his presence.