The evolution of women’s football was on full display as England’s team took to the field, offering commentators the perfect opportunity to deliver their well-prepared lines. Sarina Wiegman’s squad may have appeared somewhat disjointed at times, but they were saved by flashes of brilliance and a bit of luck. This is precisely why the “Proper England” mantra, part of the Lionesses’ Euro 2025 campaign, has captivated record audiences. An anticipated global viewership of 46 million was glued to the edge of their seats on Sunday night, making the drama more compelling than any period drama featuring Poldark or Mr. Darcy.
The coverage of Euro 2025 on both the BBC and ITV has taken a different tone compared to the overly enthusiastic cheerleading seen during the BBC’s Team GB Olympics coverage. Football’s inherent unpredictability and intensity leave little room for such unbridled optimism. However, both networks have managed to maintain a sense of cheerfulness, largely thanks to their female lead presenters. Laura Woods on ITV and Gabby Logan on the BBC have brought a refreshing energy to the broadcasts, a stark contrast to their male counterparts.
The tournament has not only highlighted the progress of women’s football but also showcased the unique style and flair of its presenters. The enthusiasm and expertise of figures like Emma Hayes and Ian Wright have shone through, adding depth and insight to the coverage. Their ability to blend serious analysis with light-hearted banter has resonated with audiences, making the broadcasts both informative and entertaining.
As the tournament progresses, the focus remains on the players and their performances on the pitch. The Lionesses’ journey is a testament to the growth of the women’s game, and their ability to draw in such a vast audience speaks volumes about the sport’s increasing popularity. The blend of skill, determination, and occasional fortune has kept fans engaged and eager for more.
In the end, the Euro 2025 coverage has struck a balance between serious punditry and engaging storytelling. The presenters have managed to capture the essence of the tournament, providing viewers with a comprehensive and enjoyable experience. As the women’s game continues to evolve, so too does the way it is presented to the world, ensuring that it remains a captivating spectacle for fans everywhere.